What knowledge and skills do you need to develop and sustain a Digital Business? How much do you need to invest in digital business? Which processes should be our digital business priorities? What are the main changes that need to be made to the organization to facilitate digital business? If these are questions you are striving to understand or initiate, then this practical and accessible new edition of Dave Chaffey's best selling text is your answer. Written in an engaging and informative style, Digital Business and E-Commerce Management will equip you with the knowledge and skills to navigate today's fast-paced world of continuous technological development. In this sixth edition of his bestselling text, leading authority Dave Chaffey brings together the most recent academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, Digital Business and E-Commerce Management gives you the benefit of: · A structured approach to planning, implementing, assessing and improving e-business strategy for all types of organization, through the use of a Business Model Canvas, a useful new tool for reviewing online business models for case studies and assignments · The latest on managing e-business security and cutting edge e-marketing techniques as well as contemporary legal issues and new forms of digital business such as crowdfunding. · Expanded coverage of mobile devices and wearable technology and its relevance to digital business. · Real-life interviews with professionals who describe their e-business strategies. · A companion website at www.pearsoned.

co.uk/chaffey , providing access to the latest digital business and e-commerce developments via Dave Chaffey's regularly update Blog, twitter feed and updates to Dave's series of books. The website also provides the opportunity for self-assessment and access to extra case studies demonstrating digital business and e-commerce in action. Whether you're an undergraduate or postgraduate student studying digital business and e-commerce, or a business manager, Digital Business and E-Commerce Management is the essential text to help you keep pace with technology, strategy and implementation. [Review quotes to be included] Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at the University of Warwick and Cranfield School of Management.