Digital Marketing - Strategy, Implementation and Practice 5th edition Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston & Richard Mayer Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe's top thinkers in this area, Digital Marketing links marketing theory with case studies and practitioner interviews in cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world. Readers will discover best practice in developing a digital marketing strategy, as well as covering key topics such as search engine optimisation, web analytics and all the developments in the fast-moving arena of social media such as MySpace and Facebook, making this the most up-to-date book on the market. This text comes with a wealth of web links, video links, multiple-choice questions and an author Blog at www.pearsoned.co.uk/chaffey. 'Chaffey builds upon what is already the "first stop" for anyone wanting to get to grips with Internet and Digital marketing.

Using a systematic approach, .this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline.' - Ian Harris, Digital Marketer (BSc, PhD) 'Dave Chaffey succeeds where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students.Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author.' - Dr Ruth Rettie, Senior Lecturer, Kingston University, London 'He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Digital Marketing.Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!' - Dr Ellen Hertzberg, Hedmark University College, Norway, and Bangkok University Graduate School, Thailand 'Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation.

He is really paving the way to the future of the e-marketing body of knowledge.' - Professor Ivo Pezzuto, Principal Management Consultant, and Senior Professor of Marketing and Strategy, Swiss Management Center "In my opinion this book has an excellent balance between theory and application that is reinforced by the background of the author. This new edition is important as it remains contemporary and relevant with regular updates that incorporate not just the latest academic research but also new and insightful examples from industry." - Dr. George Christodoulides, Professor of Marketing at Henley Business School, University of Reading. Dave Chaffey (www.davechaffey.com) is an Internet Marketing trainer and consultant for Marketing Insights Ltd.

He is a lecturer on e-marketing courses at Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Lecturer in Marketing at the Business School at Loughborough University and is a member of the Marketing and Retailing Research Group. Richard Mayer is a Senior Lecturer in Marketing at the University of Derby, where he is the programme manager for CIM qualifications. Kevin Johnston is a Senior Lecturer at Liverpool John Moores University, specialising in marketing, strategy and e-commerce.